Alix King

Freelance Copywriter


I’m a freelance journalist and copywriter living and working in Bournemouth.

My writing history…

Since graduating in journalism in 2001, I have always tried to put my copywriting skills to good use. I have changed from a girl who thought she was destined to write for Cosmopolitan, to a woman who has been shocked and even blown away by the extent as to how I can use my first love, writing, in several different forms.

I worked as a freelance writer for lads mags in London during and following my degree; I learned a great deal working for two major publishing companies; one national magazine and the other an international publication.

After working at the magazines I decided to travel for 6 months, and when I returned, commenced my CPE in Law at Bournemouth University. It was a fantastic challenge, and after graduating, I secured a placement in London to work as a legal writer for a large international sports agency.

I then had the chance to work abroad in Bermuda as a media reporter for a Criminal Barrister; attending high court and then producing reports for the media, opposing law firms and Bermuda law reports.

Since returning from overseas, I have worked for several different industries in a freelance capacity; a content writer for the head of SEO and CRO for a growing digital agency in Bournemouth, Editor for an in-house luxury hotel group magazine, an advertising copywriter, social media manager and restaurant reviewer among other freelance positions.

About You

I have been approached for my writing help by several different individuals, companies and groups. I enjoy the challenge of a writing ‘problem’ and am confident that I can get my teeth into any writing test!

Read what others say about me…

“Alix – just a quick note to say thanks very much for the work on our current Harbour Hotels company magazine, along with all the ad hoc marketing collateral you also helped out with, such as wedding brochures and restaurant adverts.

I must say I don’t tend to outsource our work, but from the get go you had so much enthusiasm and commitment that you put me at ease and it worked brilliantly.

I also have to note that the research you carried out prior to commencing the project goes to show how important every job is to you. No doubt we will be calling upon your services in the future.”

Andy Dawson, Sales and Marketing Director, Harbour Hotels.

“As a copywriter of many years standing, I had the pleasure of working alongside Alix for several months, and I can wholeheartedly recommend her. She has all the chops: creative, fast, accurate, thorough, versatile and a great sense of humour. Cool trousers, too.”

Adam Liddell, Senior Copywriter, Aylesworth Fleming.

“As you would’ve read, Alix is something of a Polymath. I believe that makes her very good at writing copy. She can write and edit for offline and online, and for the latter – she knows the dark arts of SEO and how to weave the story in and out of social media for max effect. Her breadth of experience means she’s wise with the words and won’t let superlatives complicate the communication (unless you really want them to). She has a sharp wit and a good work ethical so more often than not, she’ll be badgering you for more detail/info/evidence. – I suspect this is from her days in journalism and law so you have been warned. Suffice to say that I would recommend Alix in a heartbeat.”

George Beverley, Creative Director, Flourish Digital & Direct Marketing

Not based in Bournemouth?

Whatever your writing needs, I’m always happy to meet and chat through your requirements. Just get in touch and we’ll arrange a meeting. Having worked in London for many years, I don’t have a problem going further afield to talk about what I can do for you. Try me! We can always Skype chat, telephone or email.