Alix King

Freelance Copywriter

Category Archives: November

Keeping ladies fabulous – because it’s ‘Always Summer Somewhere’

Caribbean_beach

Melanie, owner of swimwear boutique Beach and Body in Westbourne, Bournemouth, knows exactly how to make women feel good in their own skin – especially when it means showing more of it than usual.

Her bright and colourful boutique, situated on the beautiful Dorset coast and just a stone’s throw from popular ‘milionaire’s row’ Sandbanks, is proud to specialise in finding the perfect swimwear for ladies of all shapes and sizes, with accessories to match all tastes and requirements.

Starting out her career in retail in the 1980s, Melanie began her love of the beauty industry as a make-up artist. She says “I found it extremely rewarding to be able to help ladies feel better about themselves through simple beauty tips.”  Melanie then opened an independent beauty salon in Ringwood, Hampshire called ‘Cosmetique’. Combined with a cosmetic and perfumery sales department, Melanie continued to make women everywhere feel fabulous.

The opportunity then arose to obtain an independent boutique in Bournemouth suburb Westbourne. Melanie is also qualified to carry out professional bra fitting. Because of this, she befittingly offered both lingerie and swimwear – especially for the bigger bust.

Beach and Body now sticks to swimwear and accessories, including:

 

·      Two piece swimsuits

·      Long body swimsuits

·      Long length tankinis

·      Sarongs

·      Pareos

·      Beach bags

·      Sun visors

·      Retro petal swim hats

·      Sun hats

·      Glamorous heeled pool shoes

 

The demand for year-round summer clothing and swimwear has increased, as more and more people are choosing a winter getaway, be it a Caribbean cruise or beach holiday, women are looking for good fitting swimwear – even when there’s snow on the ground here!

The need for swimwear doesn’t stop at holidays. Becoming more popular with ‘can’t-miss-out’ deals, those who treat themselves to spa breaks and pamper days definitely deserve to look good too!

Think how carefully we, as ladies, take to choose a perfect outfit for an important evening out – the dress, the shoes, a cover up, the best underwear to go with that dress – and last but not least – hair and make-up. We all like to look good, making us feel good and then reflecting in our mood and personality.

Why shouldn’t this be the same for feeling comfortable by the pool or on the beach? Melanie’s individual service to feeling fabulous are personal fittings and honest opinion, all while taking into account which particular swimwear and accessories suit the holiday destination or activity.

Thank goodness luxury swimwear is available all year round – or as Melanie’s well – used catchphrase states: ‘Always Summer Somewhere’.